Launch video for Fairphone 3+, a milestone for fairer electronics

From e-waste and CO2 emissions, from harsh working conditions to its devastating sourcing practices, the smartphone industry is a huge contributor to some of the world’s most serious environmental and human rights problems.

Since 2013, Fairphone has been on a mission to create a more sustainable and ethical smartphone. The modular, repairable Fairphone 3 champions longer-lasting design, fair materials, good working conditions, and the reduction of e-waste.

Fairphone 3+ demonstrates the idea of upgrading parts of a gadget without making its precedessor irrelevant. It is a perfect way to show consumers and the industry that you don’t need to buy a new phone to get an upgrade, or toss a phone away because one part fails.

Addikt was commissioned to spice up their virtual launch event with motion and animation work.

We are honoured and always happy to fulfil the communication needs of brands like Fairphone that put a collective cause or a greater good, above their bottomline. Reach out to us if your brand has a cause that we can better communicate.