Hello - addiktSchbang

We are the agency for brands that refuse to stand still.

Building brand ecosystems

that lead culture,

not follow it.

Always Evolving.
Constantly Relevant.

We are a boutique creative agency harnessing the power of culture to move people and move brands forward in times of change.

Rooted in insight, shaped by creativity and built with innovative technology, we design ideas that perform. Not just in market, but in culture.

From big-picture ideation to the smallest user interaction, we deliver work that drives measurable impact and unlocks new pathways for growth.

With teams in Amsterdam, London, and Mumbai, we are globally connected and locally embedded - crafting solutions that are relevant, resonant, and ready to scale across markets, platforms, and cultural moments.

We’re not just designing for today’s audience; we’re anticipating tomorrow’s. Focusing on long-term goals whilst delivering on the needs of now. Building connected brands and making them work, wherever it matters most.

We are rigorously monitoring and optimising. Keeping brands fit for the future and building longevity. Always evolving. Constantly relevant.

Featured Projects

NoordCode

Building a full-funnel growth engine for performance nutrition.

My Girl With a Pearl

Reimagining Vermeer - immersively.

Prada x Armani

A rich, immersive 360° event for luxury fragrances.

Jio Cinema IPL - Match Centre Live

Jio and Viacom 18 Sports needed programme packaging for their online IPL broadcast.

Level SuperMind

Designed to deliver a healthier body and mind.

Things change fast. So we build brands that can keep up and lead. That means staying in tune with culture, using data smartly, and making small adjustments that add up to a big difference. We're not chasing trends. We’re helping brands stay meaningful by staying alert, staying curious, and always improving. Relevance isn't a one-off. It’s something we work at, every day.

Thinking

The Economics of Movement

When the 2025 Nobel Prize in Economics was announced, it felt oddly familiar.
Not because of the names - Joel Mokyr, Philippe Aghion, and Peter Howitt - but because of the idea they were honoured for. Their work explores how societies move from stagnation to growth through a process they call creative destruction - the constant cycle of innovation where new ideas replace the old.

Read full article

Living Brands.
Why Your Brand Identity Needs Constant Evolution

Your brand sits static for five years. Maybe seven. Then comes the big reveal. The complete overhaul. The fresh new look.

This cycle made sense when media moved slowly. When audiences stayed put. When culture shifted in decades, not months.

That world is gone.