Rabobank Wholesale

Rabobank Wholesale Banking in Europe and Africa acts as a key growth driver for the Rabobank Group, headquartered in the Netherlands. Dedicated to advancing innovation and sustainability, Rabobank focuses on pivotal sectors such as food and agriculture, transport, high tech, and real estate.

We assisted Rabobank Wholesale in refining their positioning, storytelling, and communication strategy. Our work included developing the RWS manifesto, the "Creating Opportunities Together" proposition, and producing a range of video and print materials.