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Adyen Connect 2026

Built Layer by Layer: The Visual Experience of Adyen v20.0

Visual Identity

Twenty years ago, Adyen set out to build financial technology that transforms how the world trades. Today, that vision spans 28 global offices, 115 nationalities, and an ecosystem powering modern commerce. This past June, two decades of progress, culture, and scale converged under one roof at RAI Amsterdam for Adyen Connect 2026.

We designed the visual identity and spatial experience for this milestone edition: Version 20.0.

A concept, build on layers of connection

That momentum formed the backbone of our creative direction: Every connection leaves something behind.

Every conversation, launch, and colleague adds a distinct layer to the company, and Version 20.0 makes those cumulative layers visible. We created an evolving identity system that gathers strength as it moves forward, reflecting twenty years of history while leaving open space for what lies ahead.

Designing at Amsterdam RAI scale.

Across seven massive halls, we transformed RAI Amsterdam into an intuitive journey that attendees could walk through. Color served as a spatial guide, leading people smoothly from high energy mainstages to focused breakout spaces. The physical environment and digital media moved as a single cohesive unit, making the massive scale feel personal and connected.

Scope and Execution The full scope of work included:

Event Styling: A complete visual identity engineered to hold its ground at massive venue scale.
Environment and Stage Design: Spatial architecture with the core concept embedded directly into the physical layout.
Wayfinding and Signage Toolkit: A unified navigation framework spanning seven halls, assigning distinct color palettes to every room.
Content and Motion Media: Presentation systems, motion graphics, and digital assets kept strictly on system from the mainstage to individual breakout roomsl bkr

Over four days, 4,500 people navigated a physical story of their shared achievements. Version 20.0 was a powerful celebration of where Adyen started, and an even bolder vision for where it goes next.