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Branding Booking.com Partner Services Events for more meaningful partner connections.
Early 2020, just before the world went into lockdown and traveling globally came to a hold, we were asked to help the world’s leading accommodation site, and the third-largest e-commerce company to create an ownable identity system and design assets for their most impactful on-ground partner services event. Booking.com Elevate.
Background
Booking.com Partner Services is one of Booking.com’s largest departments. With both a product and commercial organization and 198 offices worldwide, Partner Services is responsible for B2B relationships with their 1.500.000+ accommodation partners.
To help their global partners accelerate their property performance Booking.com organizes Elevate – a selection of global events designed to empower partners to create collective growth. Elevate aims to connect partners, help them learn from other partners, and give a thorough understanding of the opportunities offered in various categories of the Booking.com Partner Program.
Our Task was to create a scalable identity system that was unique for - but super recognizable as - Booking.com Elevate.The branding and designs had to be easy to implement, internationally relatable, future-ready, and scalable for small to XL events.
Results
Together with our network partner Codesign we created a design toolkit that could be used by the Booking Partner Services offices around the globe. Paired with extensive guidelines and a fast library of templates it is easy for Elevate team members to create the assets needed for the event in their respective regions.
The visual language lives and moves on screens but also conveys the Elevate concept in static touchpoints.
Visual language across screens is coherent, giving a strong and recognizable branding experience.
Features
Features
On-Screen & On-Ground
The recognizable grid system refers to the Booking:people identity we created earlier. It gives clear instructions for content creation and layouts.
The motion indicated the growth and progression aimed at the Booking.com top-performing Connectivity Partners. Constantly shifting towards new levels of success.
Sharing is caring
The online assets and templates library make it easy for everyone to create their own individual yet consistent presentations and branding assets.
The Elevate identity system is ready to be used as a base format for Partner Services events.
We are looking forward to a post Covid world where we can visit the annual Elevate events in either Amsterdam, Tokyo, Berlin or Boston.
