Creo Phone - addiktSchbang

CREO

Brand Experience, Brand Design & Gudeline Development

A new phone every month.
Bringing a tech start-up alive across screens.

The Challenge

Bangalore-based CREO needed to compete against established smartphone giants with their Mark 1 device and Fuel OS. Having successfully launched the Teewe streaming dongle, they required a visual identity that could translate their "CREO Maker" strategy across all touchpoints—from mobile interfaces to live events—while maintaining consistency at every scale.

Our Approach

The Idea

We created a living identity built around the cubic CREO icon—a flat representation that creates 3D illusions through motion. Colourful ribbons move over the construction skeleton of the "C" shape, bringing energy to both static and animated applications.

Execution

Working with CoDesign, we developed a comprehensive motion toolkit including logo build-ups, transitions, typography templates, and sonic branding. The system launched at the Mark 1 press event with all branded content, supported by a product film showcasing hardware and software integration.

Impact

Results

The motion toolkit enabled future consultants to create consistent communications across channels. The Mark 1 launch generated press coverage in the smartphone arena.

Cultural Resonance

The motion toolkit became a reference for other tech startup branding projects in India. CREO's launch event format was noted in industry coverage of startup product launches.