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Setting a new standard for future IPLs forever.
Matching the pulse of the nation. Made playful for the mobile audience.
Jio and Viacom 18 Sports commissioned us to create programme packaging and design for Match Centre Live, the online broadcast for IPL (Indian Premier League), covering pre, and post-match discussions and analytics around the cricket super league
Available in 8 different Indian languages. Broadcasted from 6 different studios across India. And all streamed via the JioCinema app.Making mobile the new medium to watch cricket, wherever, whenever, instead of just TV. An ideal fit for its young and dynamic audience.
Making it fit for mobile
Our solution embraced colour and festive celebrations.Matching the pulse of the nation. Made playful for the mobile audience.We even created an Emoji language sticker pack, allowing the show to mix and match graphics across social media and beyond. But crucially, created a master Toolkit for the network to then produce the assets they required on the spot.From studio graphics, opening titles and score cards, to statistics, match graphs and player profiles.
Across regional studios. Across broadcasts. Across social media and bumpers.
The final score?
We helped develop a more spontaneous and convenient way to consume the IPL for the younger generation. Sliding into their lifestyles so fans could now watch the cricket, just how they like to play it - wherever, whenever. Changing behaviors, helping enable a more accessible way to keep up with the score and catch the highlights.
Thanks to the new app, viewership soared. Recording a total viewership of over 329 Million, across 17 matches during the IPL 2023 season alone.
