The Yellow Bench

Conversations that matter

Identity & Website Design

The Yellow Bench was part of the “Lifeline” theme during the Invictus Games the Hague 2020 to support the narrative for the ceremonies.

In fact, during the week, it immediately became a place to sit down and meet another human being. It facilitated the ability to open up, for having the courage to start a real conversation and to share emotions with others – seeing behind the difference of gender, religion, race, background or whatsoever.

After the Invictus Games the success of The Yellow Bench was recognized, and it was decided to extend the Yellow Bench beyond the Invictus Games. Addikt was asked to help develop an identity system for communication and website.

The Yellow Bench now is a symbol for two relative strangers meeting each other for a real meaningful conversation around their own challenges and vulnerabilities.

A symbol that stands for the willingness to meet another human being, the ability to open up to each other, for being able to have the courage to have real conversations that matter.