Cupra

How do you bridge brand culture with dealership mindset?

Commissioned by BART agency, we collaborated on the CUPRA Impulse event—a bold and immersive experience designed specifically for dealer directors and fleet managers. The goal was to reignite their passion for the CUPRA brand and inspire deeper engagement.

This sleek, collaborative event allowed key stakeholders to become part of the CUPRA community. Attendees were treated to surprising, interactive experiences, introduced to the CUPRA team, and informed about new commercial opportunities. The evening also provided ample networking opportunities for retail partners to discuss CUPRA’s growth potential.

The aim was to design and produce a dynamic experiential setting that brought CUPRA’s vision and community to life in an unexpected, impactful way. The venue featured five distinct rooms, 60 projectors, 50 speakers, and a massive 245 million pixels in a 20,000-pixel resolution display.