The Junction - addiktSchbang

Connecting creative entrepreneurship between India and the Netherlands.

The Junction is a dynamic platform where creative minds and innovative ideas converge to connect, collaborate, and grow. Through learning exchanges and collaboration labs, we bring together diverse perspectives to fuel innovation and inspire breakthrough thinking. Whether you're an artist, designer, entrepreneur, or business leader, The Junction provides the community and energy needed to transform ideas into reality.

Founded by creative leaders Dinesh Sonak (Creative Gym), Farid Bawa (All India Permit), Edson Sabajo (Patta), and Barry Schwarz (addiktSchbang), The Junction represents a bold vision for international creative collaboration.

Our Mumbai Pilot Program:
5 Days of Creative Exchange

Our inaugural Amsterdam-to-Mumbai exchange program brought together entrepreneurs, educational institutions, platforms, and brands for an intensive week of workshops, lectures, and cultural exchange sessions.

Program Highlights

Creative Morning Mumbai Session – Engaged with Mumbai's vibrant creative community through their established network

Indian Streetwear & Lifestyle Brand Meetings – Connected with local brands shaping India's fashion landscape

Patta & Converse Collaboration Launch – Delivered a keynote talk at the launch party, hosted by the innovative team at VegNonVeg

L'École Intuit Lab Mumbai Workshop – Conducted a hands-on Creative Gym workshop with design students

Ministry of New Creative Ambition Workshop – Facilitated sessions focused on nurturing creative entrepreneurship

Creative Leaders Dinner – Hosted an intimate networking event bringing together Mumbai's creative entrepreneurs

Schbang Agency Challenge – Led a creative teams competition at one of India's leading digital agencies

10K Run at Mumbai Marathon – An impressive early morning run by Dinesh & Edzon through early morning South Mumbai

Building the Bridge

This Mumbai pilot program marks the beginning of our larger vision. In 2025, we're planning an expanded program that will create regular exchanges between the Netherlands and India, bringing inspiring creative professionals from both nations together to learn, collaborate, and build lasting partnerships.

The Junction aims to connect creative ecosystems across continents, fostering innovation through cultural exchange and collaborative entrepreneurship.