We Brought Love to Pride Amsterdam 2025 Through Design

We teamed up with Pride Amsterdam again to create the visual identity for their 2025 celebration.

This year's theme was LOVE - love for people, love for pride, love for Amsterdam.

We worked alongside Anders Tallvik from Studio Otherwise to make Pride visible throughout Amsterdam city center.

Pride Week 2025

Pride Amsterdam ran from Saturday July 26 to Sunday August 3, 2025.
The famous Canal Parade took place on Saturday August 2.
Boats decorated with our designs floated through Amsterdam's historic canals.
The week included street parties, art exhibitions, debates, films, theater performances, and sports activities.

All events carried the #LOVE message we helped create.

What We Created

We designed the complete identity system for Pride Amsterdam 2025:

_ Brand identity - Visual language built around the LOVE theme
_ Asset rollout - All materials needed for the festival
_ City-wide presence - Signage and displays across Amsterdam center
_ Event materials - Everything from programs to promotional items

Our designs helped bring the #LOVE motto to life across the entire event.

Our Partnership

We've worked with Pride Amsterdam before and were excited to return.

Anders Tallvik brought his Studio Otherwise expertise to the collaboration.

Together we made sure Pride's message reached every corner of Amsterdam.

Why Love Mattered

After previous years focused on unity and togetherness, this year celebrated the love that binds the PRIDE community.

Our designs reflected love in all its forms - for identity, community, and the city of Amsterdam itself.

We helped Pride Amsterdam show that love wins, one canal boat and street banner at a time.

Always Evolving.
Constantly Relevant.

Copyright © 2025 addiktSchbang
All rights reserved