ADC Awards

Brand Experience

Bringing an icon to life through bold, visual storytelling.

The Challenge

The ADC Annual Awards needed to move beyond a standard ceremony format. With creative professionals from various disciplines gathering in New York, the event required a cohesive approach that would present work across advertising, design, digital media, and emerging fields in an engaging way.

Our Approach

The Idea

Create themed experiences that integrate music, performances and motion design with the award presentations. Each year focused on a different creative concept brought to life through visual and audio elements.

Execution

Worked with The OneClub for Creativity from 2019-2024, developing annual themes and corresponding designs for venues across New York. Each event included motion graphics, music curation, and environmental design that connected to the year's chosen theme.

Impact

Cultural Resonance

The thematic approach around – The Cube - became part of the ADC's annual identity, with attendees anticipating each year's event. The integrated format resonated within the creative community, generating discussion around how ceremony design can enhance the celebration of creative work.