Marcel's Green Soap
TV Commercials
Help building the Netherlands' largest eco-brand.
The Challenge
In the competitive cleaning products market, Marcel's Green Soap needed to cut through the noise while establishing credibility as a sustainable alternative. The challenge was transforming cleaning from a mundane chore into something meaningful that connects with environmentally conscious consumers.
Our Approach
The Idea
We created a simple yet distinctive format featuring Marcel as narrator, delivering authentic messaging about product benefits and environmental impact through colourful, no-nonsense animations that make sustainability accessible and appealing
Execution
Since 2020, we've produced fast-turnaround TV commercials using illustrated animation style. Marcel's personal storytelling focuses on how products smell good while being good for the earth, emphasizing biodegradable formulas, cruelty-free testing, and safe home use.
Impact





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