Fabrique des Lumières - addiktSchbang

Fabrique des Lumières Showcase

Brand Experience

Multi-sensory event experience for industry leaders

The Challenge

We needed to create an event that would impress the cream of the crop in the Dutch event industry while showcasing the potential of our new partnership with Fabrique des Lumières Amsterdam. The challenge was designing an experience that would demonstrate the venue's 2,800m² space and 130+ projector capabilities to over 500 discerning attendees.

Our Approach

The Idea

We built a narative around "Echoes of Perception" about touching all five senses—combining immersive motion design, impactful typography, striking imagery, and custom sound design to create a comprehensive multi-sensory experience that utilized the venue's 17-meter-high walls and floor projections.

Execution

In collaboration with partners Hete Peper (catering), DSH (hardware), and KLOAQ (audio), we orchestrated the experience across Fabrique des Lumières' expansive architecture. The motion graphics and typography were designed specifically for the venue's distinctive 130-projector setup, maximizing the impact of the immersive environment.